Angel Garcia
Vertigo
“Vertigo” is an album project that delves into the disorienting experience of growing up, as the fictional artist, Jayda Blue, grapples with the complexities of adulthood while holding onto a deep desire for fun, freedom, and self-expression. Set against the vibrant backdrop of South Los Angeles, the album captures the dizzying uncertainty of this journey and the comforting sense of place within one’s roots.
As the art director and graphic designer, Angel Garcia was tasked with creating an album identity that visually expresses this complex narrative. The brief called for a design that mirrors the artist’s exploration of self and the tension between embracing responsibility and yearning for freedom. Angel’s design approach crafted an identity that transforms the artist’s exploration of self amid the challenges of growing up while remaining grounded in South LA's bold-spirited culture and energy.
Artist Statement
With over three years in the design industry and a formal education in design and marketing, Angel Garcia brings a unique, dual approach that unites creativity with strategic insight. Driven by a passion for storytelling, Angel strives to craft narratives that resonate deeply with audiences and to make intentional, thoughtful choices that amplify each project’s purpose.
Angel’s design philosophy is holistic, inclusive, and empathetic, ensuring each solution is not only visually engaging but also meaningful and impactful. This approach creates a seamless blend between design and marketing, allowing him to transform ideas into experiences that connect on a personal level.
EMAIL: agarciaqu0002@gmail.com
PORTFOLIO: www.tinyurl.com/angelgarciawork