CSULA ‘24 SENIOR SHOWCASE


HOMEDESIGNER
Daniela Barraza

Sprite / Complex / Bricks & Wood - 50 Years of Hip Hop Design (2023)

Conceptualized and crafted collaborative designs that commemorate the 50th year of Hip Hop. The goal was to pay homage to the history of Hip Hop while weaving in the legacy and role that Sprite has played throughout the years. By synergizing the brand aesthetics of both Sprite and Bricks & Wood, the collaborative designs aim to become a visual testament to the shared history and impact that Hip Hop and Sprite have had on each other over the past 50 years.


Artist Statement


My work has a modern feel, with a focus on clean lines, bold typography, and a contemporary style that’s grounded in urban culture. I aim to go deeper by connecting with the values of communities that prioritize authenticity, creativity, and shared experiences. For me, it’s not just about making things look good—it’s about creating something meaningful for people who appreciate the history and evolution of streetwear, music, and art.

PORTFOLIO: dani@danielabarraza.com
EMAIL: dani@danielabarraza.com